A personal branding expert shares what it takes to build a successful reputation

Almost 25 years ago, management guru Tom Peters kicked off the personal branding revolution with a Fast Company article so bold and brassy it nearly jumped off the page. Titled “The Brand Called You,” it was a resounding call to action to brand yourself. Peters proclaimed: “To be in business today, our most important job is to be head marketer for the brand called You. . . . You’re not defined by your job title and you’re not confined by your job description. Starting today you are a brand.

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